Group 1: Dark Summer

Preliminary Group 2C: Pens

Monday, March 29, 2010

Question 3: What kind of media institution might distribute your media product and why?

BFE Productions are a high budget production company providing the funding for the film. It is a British company, specialising in British films. They produce high budget films as well as low budget independent ones, with companies like Impact Films. Reel is the parent company (similar to Dreamworks & SKG)

Impact Films is an independent production company, who have collaborated with BFE. As they are a smaller company, they have less capital available so BFE has provided contributed more to costs of production.  This means that BFE productions are able to expand their audience to the indie fans who would what Impact Films, but Impact Films also have BFE's audience to target. This means that both companies can broadcast, rather than narrowing the audience so they have a bigger chance of profiting. This is a good example of vertical integration and symbiosis. 

As there is no distributor, we would hope to have Dark Summer entered in a film festival. Cannes and Toronto would probably aiming too high, so it would make sense to try the Raindance Film Festival in London, which is the biggest independent film festival in London and has premiered fims such as The Blair Witch Project - a thriller produced on a low budget, like Dark Summer. We could also enter into Sundance andThe London Film Festival, which houses world cinema. This would be a good idea for us, as it could help expand into foreign markets and if we were to successfully pick up a distributor we could achieve mainstream success and exhibit the film in multiplex cinemas.

The Duchess (Dibb, 2008):
Like Dark Summer, The Duchess was funded by Pathe, a French company, BBC Films and Qwerty Films (both British). This structure also uses vertical integration, like the synergy between Films and BFE Productions.
Prom Night (McCormick, 2008):

Who would distribute our film?

In order for Dark Summer to achieve any sort of success, we would need to find a distributor:

Vertigo Films: British film production and film distribution company. Through distribution, the company has many successful films under its belt, such as The Football Factory, (Love, 2004) It's All Gone Pete Tong, (Dowse, 2004) London To Brighton (Williams, 2006) and many others. Securing a deal with a company like this could even mean that in the future Impact or BFE produce more films.
E1 Entertainment: This company has offices all over the world and currently distributes over 300 independent music and film labels. Recently, the company distributed An Education (Scherfig, 2009) which was nominated for dozens of awards and won a handful. Exposure like this could work wonders for our film and production companies.

Where would we distribute our film?

At first, as the film may not be a hit, we would try exhibiting Dark Summer in independent cinemas like The Phoenix or Rio. A typical audience for this kind of exhibitor is slightly older than teenagers but this would not be a problem. As our secondary audience is 28-38 year olds, we would have the chance for them to watch it. It is usually harder to attract older people to watch films anyway, as teens are more likely to go as a social event. 

If we were successful enough to later be exhibited in mainstream cinemas, we would go for ones such as Vue and Odeon, which are leading cinemas in England.