We chose to make our film a 15. This would mean that anyone over 15 years old can legally watch, so we have already limited our audience. However, our core audience is 15-28 year olds and the secondary is 28-38 years old. We have not tried to broadcast to the audience as the narrative and characters appeal to both genders and as we have not used any offensive content (such as racism, sexism etc.) we should be able to reach a large audience, which would help to maximise profits.
We have the expertise to appeal to a young age group, as we are teenagers ourselves and know what the majority want. By using platforms such as Facebook, Youtube and Blogger we are appealing to young people who are used to the technological convergence.
Example of someone who would enjoy Dark Summer: